Market Ready – Emerging Makers Mentoring Program

Get Market Ready: Your Path to Selling Pottery Successfully

Are you ready to take your pottery to the next level and start selling at local and regional markets? Not sure where to begin with marketing, setup, or logistics?

Our Emerging Makers Market Ready course is designed specifically to help emerging potters like you turn passion into profit with all the tools and mentorship you need.

Whether you’re aiming to build a full-time pottery career, launch a side hustle, or simply testing the waters, this course will guide you in creating a successful market presence. We will help you to identify yourself as a artist and maker and to promote your work effectively.

Join us on this comprehensive journey to transform your creativity into a market-ready venture.

We’ll be with you every step on the way.

‘Sue and Jo are definitely experts! I don't think you could find anyone better! The guidance and support we received throughout the whole process, during the markets and then after is just amazing. Well and truly exceeded expectations.’ 2023 Participant Testimonial

Course Overview

The Market Ready course is structured to equip you with hands-on skills, personalised guidance, and direct market experience through our Emerging Makers Market. The course kicks off with a two-day intensive workshop, setting the foundation for your venture. From there, you’ll have fortnightly three-hour sessions with expert mentors, working towards showcasing and selling your pottery and ongoing mentoring sessions with experienced potters and tutors.

‘I found this course extremely valuable. I learnt about all aspects of marketing including social media, advertising and networking, as well as what items to sell and how to best display them. Sue and Jo have vast experience and knowledge to impart, and we’re always on hand to answer questions and give advice.’ 2023 Participant Testimonial

Highlights of the Course Include:

• A Stall at Our Emerging Makers Market: Experience a real market environment with a stall valued at $250 included in your course fee.
• Personalised Mentoring: Our skilled tutors offer one-on-one mentoring and group support, helping you stay focused on your goals.
• Regular Access to Mentors and Network Support: Build valuable connections with fellow makers and tutors for ongoing support and inspiration.
• Course Materials: A comprehensive course folder with all the guidance you need to succeed.
• Regular workshops; to learn and practice your skills within a supportive environment.

‘The Emerging Makers Market Ready course is so much more than just getting ready for a market. It is an essential learning experience that provides a framework for personal development as well as exceptional support and guidance to facilitate building your pottery business into something more than just a hobby.’ 2023 Participant Testimonial

What You’ll Learn

Our in-depth curriculum covers every aspect of setting up and selling pottery successfully:

• Preparing for Market – Setting realistic goals and getting organised.
• Developing Your Inventory – Plan your production schedule to ensure you have enough work to meet demand.
• Finding Your Style – Create a cohesive collection that expresses your unique style.
• Understanding Your Market – Identify your target audience and learn how to meet their needs.
• Social Media Mastery – Learn to build an authentic online presence that effectively promotes your work.
• Photography Essentials – learn the basics to start capturing quality images to showcase your pottery and elevate your online profile.
• Market Day Essentials – Learn how to set up your stall, manage stock, price your items, and engage with customers.

‘Both Sue and Jo were proficient in their expertise. We were given lots of reading materials and class discussions to reinforce the basics of the course. There were also very good photography tips to photograph pots. Both Sue and Jo equipped us with photographic gear to assist with the exercises. There was also excellent exercises pricing our pots from Jo, Sue and Abbey. Both Sue and Jo were extremely generous with their time, answering questions, addressing our fears, giving lots of encouragement and basically holding our hands all the way.’ 2023 Participant Testimonial

‘The course materials were of excellent quality, and a good resource to reference.’ 2023 Participant Testimonial

Invest in your journey with the Market Ready course and launch your pottery practice with confidence, skills, and the support of experienced mentors. Get ready to make your mark in the world of artisan pottery.